About Aether
More than a creator list. More than an unexplained offer.
We believe creators do their best work when they have more time to refine their content, and brands when they can focus on strengthening their product and business. Finding the right partnership matters, but searching, outreach, assessing fit, and agreeing the details can pull both sides away from that work. Aether takes that process off their hands, turning a time-consuming search into a well-matched commercial opportunity with a clear route from introduction to delivery.
Discuss a partnershipShape the opportunity. Select the match. Define the deal. See it through.
How we work
Practical decisions at every stage.
Start with the brief
The product, audience, objective, budget, and timing determine what kind of partnership is worth building.
Check current evidence
Creator recommendations consider recent performance, audience data, content style, and category credibility.
Define the whole deal
Fees are only one part of the agreement. Rights, exclusivity, approvals, revisions, and payment also need owners.
Stay through delivery
Aether coordinates both sides from the first brief through publishing, review, and the next opportunity.
Aether's role
Keep the brand and creator working from the same plan.
Aether acts between both sides: shaping the opportunity, selecting credible matches, recording the agreement, and coordinating delivery.
Product
Objective
Audience
Budget
Opportunity
Selection
Agreement
Delivery
Audience
Content
Scope
Voice
Culture and conduct
Respect is a working requirement. Not an optional extra.
Our culture is built on equal treatment, professional kindness, and clear accountability. These are the conditions for doing good commercial work together.
Equal treatment
Aether does not accept discrimination, harassment, or exclusion based on identity, background, or any protected characteristic. The same standard applies to our conduct and to every brand, creator, and partner we work with.
Kind, professional conduct
Both parties are expected to communicate with honesty and consideration, respect each other’s boundaries and time, and give feedback without hostility, intimidation, or abuse.
Fairness and accountability
Briefs, selection, fees, rights, deadlines, and feedback should be handled consistently and explained clearly. Concerns can be raised with Aether, and we will address conduct that falls short of these standards.
Company details
Based in London. Working beyond it.
Aether is an online-first agency working with brands and creators across the UK and internationally where the brief, audience, and practical requirements align.
- Legal name
- Aether Partners Limited
- Company number
- 17199332
- Registration
- England and Wales
Start a partnership
Bring us the objective. We will shape what happens next.
Brands can send the campaign essentials. Creators can share a profile for relevant opportunities.